These days, every project or company starts out by posting their product information into social networking sites. There’s been a craze over social media marketing lately, especially among eCommerce websites; posting their ads or information in some of the most popular social media sites like Facebook, Twitter, Instagram, Tumbler, Pinterest, LinkedIn, Google+, and others.

There’s no doubt that social media marketing is one of the best ways to develop your company or business nowadays. Lucky for you, there are now a lot of social media tools to help you get started right away. But how can you separate the wheat from the chaff?

To ease your burden, we’ve rounded up some of the very best social media tools, each of which comes with an amazing set of features. Some of them are available for free, while some are paid. So make sure to check out their full features and see what suits your needs best.

Enjoy!

Feedly

Feedly

Feedly is an easy-to-use social media tool that gathers all the information of a content from different sources and creates a single interface. From there, you can just click and share the publications on various social media sites. It works both in web browsers and smartphones.

Swayy

Swayy

This tool will help you discover the most engaging content that you can share with your audience on multiple social media platforms, based on their interests and engagement. You can also schedule your sharing times. It’s free for a single user, and paid for two users for $9.99/month.

Buzzsumo

Buzzsumo

Buzzsumo is a superb social media application that will help you find the most requested content by your users for a particular topic. With its control panel, you’ll have the most valuable information while building a Content Marketing Campaign. You’ll also have the best view of certain websites to check what content is being shared the most, as well as the possibility to find out the popular links in various social media sites. Additionally, it will send you email notifications automatically whenever your keyword is being mentioned.

Facebook Custom Audiences

Facebook Custom Audiences

This Facebook tool lets you send your ads to your target audience. You can send messages to an infinite number of people. You just have to gather as much as their contact numbers and/or email addresses. With this tool, you’ll also get the opportunity to capitalize the technique of social media marketing; a plus point for attracting customers to your products.

Mention

Mention

Mention is a simple and easy-to-use tool that comes with all the features present in Google Alerts. However, it does more by scouring the Web for your chosen keyword, including social networks. It then sends the results to you in real time. What’s more, it notifies you instantly and integrates your social media accounts to react without leaving it. The platform offers a free 14-day trial, after which you can purchase for $29/month.

Followerwonk

Followerwonk

This social media tool connects you with your Twitter followers. Developed by Moz, this tool gives you every single information about your followers, like their location, who they are, and at what time they connect. It’s an excellent platform to find out the most influential users on Twitter. This will surely bolster your presence on Twitter!

Tagboard

Tagboard

Tagboard is a tool that uses hashtags to search for and collect public social media within seconds of being posted to social media sites like Facebook and Twitter. It comes equipped with amazing and useful tools that offer you the power to select specific posts to feature on websites, in broadcast TV, and even on large displays.

Zapier

Zapier

This tool allows you to easily connect the web applications you use, making it a breeze to automate tedious tasks. With this tool, you can immediately get back to the work that matters most to your business.

ManageFlitter

ManageFlitter

ManageFilter comes with a set of user-friendly tools to empower you to work smarter and faster with Twitter.

Pocket

Pocket

This tool lets you save valuable information/content, so you can post it another time. It’s an efficient tool that allows you to easily and quickly save content and find them easily with its simple interface. This works for almost all modern devices.