If you have decided to market your business on the Internet, there is no reason why you can’t apply a mixture of both traditional and online marketing methods to attract new customers.

Here are some tips to help you with marketing your business on the Internet:

Word of Mouth vs Viral Marketing

In traditional marketing, one of the most powerful ways of getting business is through word of mouth. We all know that warm leads have the highest probability of converting a prospect into a customer. Likewise, on the Internet if an article that you have posted on your website becomes popular through a social bookmarking site, the word about your business can quickly get out and become viral.

Branding

Every business will have a branding strategy in place to communicate its identity – a slogan by which it is known by and a consistent message that is be given to its target market to reinforce its business image. Your brand should be emblazoned consistently on your stationery, company brochures, stickers and the like.

Marketing your business on the Internet and in the bricks and mortar world can go hand in hand – apply the same branding that you use in traditional marketing to the Internet medium. Don’t forgot to add your website and email address to your company stationery and business cards. This will reinforce the message to customers to visit your website as the first port of call for information on your company. It’s also a good idea to convert company brochures and pamphlets to an electronic format that is downloadable from your business website.

Access to Information

New customers are interested to find out more about your business, so don’t disappoint them by being unprepared to provide the information they are looking for. I recall stepping into a new restaurant or two to seek a menu, only to be disappointed when the business owner responded that they didn’t have one or had run out. Whether it be through your shopfront or on the Internet, make sure that your prospects can always access company information easily. The beauty of the internet is that you will never run out of electronic copies available for download!

Feedback

In traditional marketing, customers complete a survey form to provide feedback, whether good or bad, about the product or service purchased. You can do the same thing on your website, and automatically store the results in a company database. Consider having a testimonials page to showcase reviews from customers about their positive experience with your company – you can have these testimonials displayed on your website 24/7 to provide reassurance to potential new customers.

Authority

When applying link building techniques to improve the authority of your website, try to use consistent branding. If posting on a forum with your signature link, use a consistent and catchy branding strategy or slogan to identify your business. You will only have your prospect’s attention for a few seconds, so make it count!

Marketing your business on the Internet doesn’t have to be a difficult task, and can complement the traditional methods of marketing quite effectively. Remember, it’s no good having a terrific business website if none of your potential customers can find it!