It’s great having a website for your business, but if no one knows about it, it’s going to be difficult to get visitors and expand your customer base. If you want to drive more traffic to your website, and convert that traffic to customers and sales, you will need to spend time getting a little bit of link love.

Link love, also commonly known as link building or link juice, describes the techniques applied in getting other websites to link to your own website. The more links that you have pointing to your website, the more popular or authoritative you will be in the eyes of search engines such as Google. As the number of links to your website starts to increase, your website will start to gain higher placements in the search engines on relevant search terms.

Here are some great ways to get your website some link love:

Publish Good Content

First and foremost, the golden rule is to publish good content on your website. If you have quality, relevant content on your website, other businesses and bloggers will want to link to your website automatically without any prompting.

Use Social Bookmarking Sites

Write a feature article or useful resource (including a link to your website) and distribute it as widely as possible through social bookmarking tools to attract attention. If it is truly useful, there is a good chance that it will go viral and send a lot of visitors to your website.

Expand Your Business Contacts

Get to know other local businesses in your industry and start to establish good business relationships with them. If your local Chamber of Commerce has an online presence, get to know its members. The more contacts you have, the better chance you have of getting other business websites to link to your website.

Find Relevant and Authoritative Websites

You will need to be proactive and take some time to do some link building of your own. Find relevant and authoritative websites in your industry and contribute to the discussion by adding a comment on their website with a link to your website included in the comment. Your comments should be constructive and add some value to the discussion about the blog post or article, and not just be a shameless plug of your own website.

Who Doesn’t Love Freebies and a Good Competition?

Holding a competition is a good method for increasing links to your website. A good freebie to offer would a sample of one of your products or an hour of your consulting services.

These are examples of good sweeteners that will entice people to enter your competition. Create momentum by getting as many people to use Twitter to tweet about your competition as possible.

The above techniques will help your website to get some link love, making your site easier to find on the Internet, and start you on the way to becoming an authority website in your industry.