Technology and the Internet continue to change and evolve as we speak and before you know it, there’s a new trend in the market and everyone begins to follow it. This is especially true for Internet advertising and web design trends this year and in 2014.

As a web designer, getting yourself up-to-date with these trends is important as it will keep you informed how web designing and Internet ad industries have progressed. Adopting these trends will allow you to stay ahead of the competition and ensure that you have a fruitful ad campaign and a great-looking site that attracts more traffic, thereby increasing your revenue and profitability.

Staying abreast with the latest trends can make or break your online business venture. It’s in your interest to know the latest trends and learning to adopt the most relevant ones. Some of the 2013 and 2014 Internet advertising and web design trends that continue to shape the industry are as follows:

 

Responsive Web Design

Screen sizes vary as each mobile device with Internet access is of different size. Some people use desktops, others smartphones, while some prefer to use laptops to access your site. In order to accommodate varying screen sizes, you, as a web designer, should concentrate on responsive websites.

You don’t need to create a new layout for different screen sizes as a single responsive layout will work perfectly in all kinds of mobile devices and browser sizes.

Mobile-Friendly Websites

Web design will also concentrate on responsive websites that work with mobile phones, triggering a shift in trend with many websites coming up with their own mobile apps. This is mainly because websites tend to work better when used via their own applications like in Facebook, Twitter and Pinterest. As more and more Internet users browse using their mobile devices, it’s a trend that’s bound to happen sooner or later.

Cheerio, Flash!

Once upon a time, Adobe Flash was the most popular web design platform, allowing websites to easily upload images, videos and audio clippings. However, the Flash craze is slowly fading away, and modern websites are looking beyond Flash. Why? Because Flash is bad for SEO! Additionally, majority of mobile devices no longer support Flash and with smartphone and tablet users increasing at an incredibly fast pace, it’s a foregone conclusion that Flash would meet an untimely demise. What’s more, newer, more efficient technologies like HTML5, CSS3 and JavaScript allow web designers to do the same thing that Flash used to do.

Sleek Typography

With today’s great variation in typography, web designers are spoilt for choice with a wide range of cool and unique fonts. The 2013 and 2014 will see typography as an integral part of web design. It will become the basis of web designers, and will use it to enhance the look and feel of a website. No longer will images replace text to improve the beauty of a website. In fact, looking at the newer sites, a lot of them have already completely adopted design typography to make a statement and attract visitors to stay longer on their site.

Whitespace to Highlight Main Content

A lot of websites already use whitespace to encourage visitors to concentrate on the main content. It looks as though whitespace will be the central focus for web designs to make websites look less cluttered.

Today, whitespace isn’t just white in color; a lot of sites will also rely on black or other visually appealing colors to cut away excess clutter from their websites. However, it looks like whitespace will be used to create space between larger elements on the webpage like icons, screenshots, and buttons. Furthermore, whitespace will be used between headings and paragraphs to make the content readable.

Subtle and Calm Colors

Color trends seem to come and go rather quickly, but the color trends for web design in 2013 and 2014 will be subtle and calmer. This trend is already evident in well-known sites like PayPal.com. Similarly, many other websites will be using lighter and calmer color schemes for their sites. The most popular colors will most likely be whites, light blues, light greens, light cyan, light magenta, gray, and other lighter colors. These color schemes are soothing and have a better visual impact.

Concise and Relevant Web Content

Content is still the king in 2013 and 2014, but with Google Panda and Penguin, websites will be forced to focus more on high-quality, relevant content. However, the content will be short but straightforward and informative, rather than stuffing up keywords and long-winded content. This will ensure that websites offer quality content to their readers and this will help them rank higher on search engines. A lot of websites will also focus on evergreen content that will be valuable to readers. As a result, online businesses will use a more strategic approach when it comes to content marketing.

Social Media Marketing

At present, Google has its own social media platform with Google+, and it has a huge impact on a website’s search engine ranking. With Google+ battling out with chief rival, Facebook, more competitive social media marketing offers will appear to attract users to market their products and services to the billions of users registered on social networking sites.

Google has also launched +1 capability for its display network ads and will be able to change the way online users view Internet advertising. It will be similar to PPC ads on Facebook but the display network ads can be linked to social connections, allowing advertisers to gain more visibility on their ads.

It’s also important to consider that social networking sites have billions of active members who are potential clients, so advertising to a large base of members makes financial sense.