When we approached iPage, they were happy to provide us with enough information to fully understand how they implement iPage sales.
First of all, the most popular sale that makes their web hosting package available for as little as $4.50 per month. In fact, you can get this special iPage sale through the unique Web Hosting Billboard special link to iPage hosting.
When they see an opportunity to provide a discount on their web hosting services, they will market a particular sale in an effort to let everyone know where they can get their hands on some really good web hosting without having to break the bank (over @ iPage of course).
They also help raise funds for particular non-profit organizations such as the breast cancer division of the American Cancer Society. Thus generating a sale to attract a massive storm of customers allowing them to raise more money for the particular organization they are trying to help out with funds.
Now you can rest assured that if you go with iPage, you can get some great savings with the special Web Hosting Billboard link that registers you automatically for a discount when you visit their website.