If you own a smartphone, tablet or a computer, chances are you’ve already used an app at some point. We simply can’t get enough of them. They’re convenient; making things easier and quicker. Apps help you remember things, help find and see things, and just all around help you be an awesome person.

With apps, we are spoilt for choice. Whether you want a mobile app or web-based app, there’s bound to be something for you. These apps are doing something amazing to help you create some fun in your life. They’re becoming increasingly popular and it’s even becoming easier for people to create them.

When creating apps, part of your marketing and promotional strategy is to create a site that introduces viewers to the app. The intro to the app usually tells you what it is and why you need it, just like any other product. However, you need to take note of some slight differences and tips to make sure your app (or the website you’re designing for an app) is a complete success.


Think About Landing Pages – Go Above the Fold with a Clear Call-to-Action

Landing pages can be very useful in conversions and informing. The way in which they’re typically used is to tell a target audience specific information about a product or service. A landing page not only informs, it wants the target audience to respond to the information on the page.

The same can be said for an app site. The purpose is to inform visitors of the application and get them to use it. You want to make sure there’s good information at the top of the page, but not too much. If possible, it should contain some pointers and/or headlines for the most important features, a good image or two, and of course a call-to-action.

Remember that the way the call-to-action, and even the way the content is worded, makes a whole lot of difference. Landing pages work because people know their audience and how to communicate with them. Take the same approach with your app site. If your app is built for professionals, talk to them as such and not like they’re best friends in a living room.


Show Real People Using the App

It’s very popular for app developers to want to show screen gaps and images of their app on a smartphone. Of course, it does make sense because people will want to know what they’re getting into and what it really looks like. They want to get grips with how it really works.

The problem is, it’s nothing more than just a glamor shot. These types of images don’t do much and either leave too much, or not enough, to one’s imagination. Your best bet is not to rely solely on these types of shots, but to also incorporate images of people using the app.

For example, if the app is used to solve real world problems, don’t just settle for an image showing the phone in someone’s hand. Instead, show the result of using the app and how it really makes things easier or better. If you claim that your app will help find the best restaurants in town, depict the beginning, middle and end of that type of story.

Keep it Relevant and Concise, with Bullet Points

You don’t have a lot of time to make your point when we’re talking about the Internet. There are a lot of stats out there that will tell you you have less than 5 seconds, but really you have to grab attention and keep it, in the blink of an eye. Quickly explain what your app does by using bullet points and short sentences.

There are several good reasons why we do this. One is that people don’t want to do a lot of reading. If they want to read long, crazy paragraphs, they can just pick up a book. If they want an app, they go online. Furthermore, bullet points make reading easier. People know exactly what to read and where to read it.

Also, avoid the fluff, especially in the bullet points. Just keep the most important information and cut away unnecessary details.

Don’t Just Settle for Technical Specs

Listing off the features and technical specifications of any product, let alone an app, is extremely detrimental and short-sighted. We have a lot of options these days. Chances are if you get into a tech spec battle with someone or something, there’s probably another offering that’s comparable to what you’re offering.

So how can you make your app stand out from the crowd? Well, it’s by telling a story and making a connection. This means you’re going to have to make your offering relatable to your target market. For example, if you’re making an app for web designers who are looking for clients, you’re not just going to tell them the app helps them find x amount of clients. You’re going to relate it to the struggle of finding clients and how it can stress them out and such. This allows people to make a connection and feel like they’re not alone in their struggle. If you can create a connection, that’s extremely hard to break with a person. Think about how the app makes life easier and depict that, rather than all its shiny features.

Keep Things Consistent

This may seem like a bit of a given, but it doesn’t hurt to reiterate. Make sure the aesthetics of your app and your site match. This helps from a branding standpoint and also helps people understand what your app is all about. If you have a clean design, we know your app is all about business and can help manage or organize or whatever it is you do. If it’s a game, people will expect it to be fun, dynamic, and things of that nature. Keep that consistency because it can help change people’s minds about what you’re offering.