Although Minimalism has a rich and long history and brought to us some astonishingly fresh designs in other fields, it has only recently found its footing in the web design industry. I have already written an article about minimalism here on WHB a few months back but as I explained then Minimalism is such a large subject that it cannot be covered in one short article.

Minimalism entered the western design industry in the 20th century when the designers started striping their designs to just the absolute essential elements. In the beginning it was the architects who started making minimalism their preferred design style. The two statements that really caught the imagination of designers of that time were “Less is More” and “Doing More with Less”. Later on designers designing movie posters, brochures, business cards and print adverts all became inspired by minimalism.

But the biggest impact that the minimalism has made is in the web design. Apple is one of the trendsetter that has introduced minimalism to the global visitors not only through its website but also through its branding and devices as they were stripped down to show only the essential elements.

How Minimal a Web Design Should Be?

Each designer has its own idea of just how minimal is minimal. For some of them it’s the usage of subtle and mute colors while for others its the presence of less visual elements that makes a web design minimal. What most if not all the designers do while designing a minimal website is that they design a layout and then take out the unnecessary elements until nothing more can taken out of the layout. As simple as it all may seem a lot of effort and planning goes in handpicking the design elements that can make a web design function and thus needs to be visible.

White Space Usage in Minimal Design

Having enough white space between the elements make the users believe that the web design is large enough and it also gives an impression of clarity and ease of the content for the users. White space also known as negative or empty space always plays an important role in any web design but it is more important when it comes to minimal design. So always use white space intelligently as it may make or break your website.

Using Alignment Properly

Alignment of element s in minimalism is another important factor as it organizes and arranges your design. Alignment helps in providing the white space required for a balanced design and also makes it easier for the users to absorb key information. One of the easier ways of achieving effective alignment is using the grid layouts.

Colors of Minimalist Design

Some people take the meaning of minimalism as the lack of colours. While the principle of less is more is true here as well, the use of colours is necessary to reinforce specific elements, emphasising those that require more attention than others. What’s important here is that you use a few a simple colour palette. On most of the minimalist websites you will find just a single colour that contrast beautifully and tremendously increase the visual appeal of the design.

Emphasizing the Essential Elements

As in minimalist web design you will be taking out most of the elements so it is necessary that you emphasize the rest of the elements. This is can be done in a number of ways for example by using different colours, typography styles an size of all these elements.

Repetition in Minimalism

Repeating some of the design elements helps in providing the design with a sense of consistency. Repetition can be used in almost all of the areas of your design and should be used to reinforce shapes and icons.


I hope by using the above guidelines you will be able to create a impressive looking minimalist website for yourself or for your client. The thing to keep in mind here is that although it is important to strip the design of all the unnecessary elements but it is also as important to create a balanced layout by using all the remaining elements in a proper manner.