Have you built your own iOS or Android mobile app? You really must be proud of your design; the app works on every device you tested, and there seems to be no tough competition in your chosen niche. After publishing it, you go ahead and share it on your Facebook page. You feel like you’re in for something amazing!

The following day, you just can’t wait to check out how many people have downloaded it. But, wait! “10 downloads and not a single review? Something must be terribly wrong!” And so, you start to really promote it now. You spam your friends non-stop with Twitter and Facebook updates. After a month, you’re still below 500 downloads, and you’re wondering what might have gone wrong.

Well, don’t fret because here are some tricks that can help your download numbers grow, while at the same time keeping your friends from reporting you for spamming!



Make Proper and Comprehensible Descriptions


When putting your app in the marketplace, make sure you have a nice, long description. This is for your clients and for your app’s ranking. You need to invest time and effort, and do it right.



If possible, you need to make your description localized in common languages like Chinese, Spanish, Japanese, Korean or French. Google Play has a nice feature that lets you do the translation automatically using Google Translate. However, some translations may come up weird (even funny), so make sure you double check Google’s work. For the App Store, you could do it yourself or have someone else translate it for you; it’s worth the money. If not, you can just use Google Translate’s browser version.



Your description should contain certain keywords related to your app. For instance, if you have a camera app named “Beautiful Camera Effects”, you can use the word “camera” 3 to 6 times in your app description, while keeping it relevant. Also, use the words “beautiful” and “effects” several times.

The Adwords Keyword Tool might come in handy, and search for lateral keywords to use, as well. Using lateral keywords will greatly improve your app’s chance to get into the search results for your main keywords. You may also want to create a “Goldilocks description”: not too much keyword usage, not too long or too short. Strike a balance!


Declare Permissions

Don’t forget to mention about any required permission for your app upon installing. Users will see them anyway so it’s better to be honest from the very start. List all your app’s features, while also being transparent about any monetization modals you have in place.


Create a Promotional Video

Create a Promotional Video

It’s always a must to make a video for your app. If you’re going down this road, it’s best to hire a professional agency or a video editor, plus a voice talent. There are a lot of mobile-specific video editors out there, like the folks at Apptamin who specialize in app videos.

If you’re going to invest in a promotional video, you also need to make sure that it has subtitles for the local language. If you have the funds, you can have it translated into the most common languages. You’ll be surprised how this can be of great help to your download rate.


Use Real, Professional Screenshots

Use Real, Professional Screenshots

Your app’s screenshots should be as clean, crisp, and professional as possible. If it’s possible, you can take some high resolution photos of a real person using your ap on their smartphone or tablet. If your app is aimed towards children, show a kid in your shot using your app. If it’s a business app, show a business owner using your app. Most importantly, make sure the app can be clearly seen.

The point of the screenshot is for viewers to see the app in action. You can display at least 3 different screenshots; 6 at most. Each of the screenshots should contain a different instance of the app.


Focus on the User

Focus on the User

Having analytics is a must. You will want to keep your active device numbers as high as possible. That’s the key to continuous downloads.

A good app analytics should offer multi-app options, give you the ability to compare between them, let you see the user’s behaviors, from download until the app is deleted. You’ll also want to set up key trigger points inside the app in order to run A/B testing.

Spread the Word

Spread the Word

There are many services that can handle press release distribution for you. Just write your press release and send it out.  There are even mobile-specific agencies like AppShout which can help you contact a huge number of blogs and publications.

But even if you use such services, it’s best to personally contact medium-sized blogs for reviews. These guys are usually eager to see new apps, and because they aren’t that big, you won’t become yesterday’s news too fast. That will mean more traffic!

Once you get your fair share of publicity, it’s time to contact every other smaller blog, referring to the first article on the medium-sized blog. They’ll be more than happy to write about you. Give a personal, unique story to each. Don’t just repeat your press release. No one likes double content, and Google certainly doesn’t, as well.