At first glance, your visitors should be able to tell what your company does or what the general purpose of your website is. Your website should be able to properly communicate to your audience why you are there in the first place, effectively and swiftly. If you think that your website lacks this main element, you might want to reconsider thinking over the layout and strategy behind your website.

Nothing’s worse for a web designer than having visitors turning away from the website he/she made. So to make sure that you’re steering your ship in the right direction, we’ve provided you with 7 tips that will help you improve your website design.

1. Have a Plan

This isn’t just about beginning to conceptualize your website’s design. You need to lay everything out and think ahead. Map out your visitors’ journey from the very first time they land on your website to the instant that they become a customer. This way, you will be ensured of a website that effectively meets the needs of your visitors.

Make sure to keep your plan as organized as possible. Answer what needs to be answered in the right order.

2. Don’t Use Flash and Jargon

If there’s one thing that’s going to drive away customers, it’s going to be these two. Flash, because first of all, why in the world would you want to? Complicated animations will only slow down the loading rate of your website compared to your competitors and let’s face it, it’s just not worth risking for.

Second, nobody likes jargon. Unless you’re certain you only want to attract these types of people to linger in your website, I suggest you keep all these big words all to yourself.

You might also want to avoid these words: flexible, robust, scalable, next generation, cutting edge, easy to use, best of break, ground breaking, mission critical, to name a few. If you don’t want to sound like everyone else, research some new things that will make your visitors remember you.

3. Don’t Forget the Social Share and Follow Buttons

Give your visitors a chance to share your content with ease by including social sharing and follow buttons. Include these in each of your pages to avoid more hassle. Remember that the more people who know about you and your website, the better. So keep that button alive in every web page!

4. Implement Calls-to-Action

Do you think that with all the content sprawled on your page that your visitors would know what to do once they get there? If the answer is no, you should definitely add calls-to-action on your website.

Don’t be afraid to tell your visitors what to do. It could be as simple as telling them to click on a button to give them more information to watching a video. Give your visitors something to do so that they also have a reason to stay.

5. Use the Right Images

Just because you think that a photo is cute or adorable, doesn’t mean that it’s share-worthy. Make sure that the image you include in your website fits what your content is trying to explain to your visitors.

You might have heard this a hundred times before but never use stock photos. Not only is it cheesy but it also doesn’t tell your audience about your company or the people who work for it. Go for actual photos of your office, employees, and the like.

6. Navigation

One of the main reasons that customers will want to leave is bad navigation. You, as the web designer, should be able to provide your visitors with a good user experience. Navigation is the key to this.

Just imagine the kind of frustration you’ll be having if you’re looking for something and can’t find it anywhere. Your visitors should be able to find what they’re looking for and without difficulty.

7. Whitespace is not your enemy

Less is more. Don’t feel like you have to fill every space in your web page just because you can. Whitespace can also be treated as an essential design element. It can serve as the breaks in your page and so that your visitors’ eyes will not be too overwhelmed with what they’re going to see in your website. We don’t want to scare off customers, now do we?

Your web design tells a lot about what your company or service stands for so it deserves a lot of thought and effort. The tips mentioned above will be of great help to you and in your future endeavors so we suggest you follow them to be able to improve your web designing skills.