As a professional blogger who scans the job boards, I have noticed a rise in the number of companies looking to recruit bloggers, some even on a full time basis. With the emergence of social media marketing as an essential tool for businesses both small and large, it seems that every company is jumping on the bandwagon to hire a blogger or two. In fact, it is not uncommon to find companies hiring a whole team of bloggers to help with their publishing and marketing efforts online.

Not convinced? Here are some areas where a professional blogger could add value to your company:

Blog Posts

Whether your company is large or small, once you have established a website, you need to keep it up to date and provide quality content to your audience. Once the first flush of excitement of having a website wears off, it can quickly become a grind to regularly produce entertaining content, especially if you are not a natural writer. There is an art to blogging over the long term, and hiring a professional who knows how to write engagingly could help boost readership of your business blog, and free up your time to concentrate on what you do well.

Email Newsletters

If you provide an regular online newsletter service to readers, you will need to constantly produce good content for your newsletter. A blogger would be well placed to help create informative and entertaining content for your readers.

Social Media

As well as writing blog posts and other web content, most bloggers are particularly adept at the use of social media as it comes with the territory. Consider getting your blogger to reply to comments posted on your company website, to spend time researching and commenting on other blogs, and to research competitor websites in your industry.

If you want to set up Facebook for your company, a Twitter account, Hub pages or Squidoo, most bloggers would be well placed to set up these social media channels for your company in a flash.

If you are interested to understand the rules of engagement on the Internet, or to learn some basic SEO, just fire away and ask your resident blogger. It’s likely that they will be able to answer your questions – for most bloggers it’s stuff that they have dealt with over and over again during the course of their career.

Creating a website is one thing and requires certain technical skills, but writing quality content to put on the site is another skillset entirely. Most business owners without computer skills wouldn’t hesitate to hire a techie to set up their website, so if you aren’t a great writer, why not hire a professional blogger to put some polish on your website?