Making too much money on the web? Then you don’t need to read any further.

But if you want to increase your web profits quickly, follow this one simple step – make sure you copywriting is professional. Good copy that properly promotes your products or services can be the difference between stellar and mediocre sales.

Whether you plan to write the sales copy yourself or hire a paid copywriter for the job, here is what you need to know to ensure that your copy is up to professional standard.

Target Audience

Write the sales copy with your target audience in mind. If you don’t know who your target audience, you had better go find out!

Collect demographical information about your prospects such as their age, likes and dislikes, hobbies, occupation, suburb of residence, and problems that they may be facing in their lives etc. Find out as much as you can about your visitors.

Your probability in converting prospects to sales will be much higher, if you understand the rational reasons that are driving their purchasing decisions. Knowing more about your prospects makes this process easier.

The Right Emotional Response

While logic plays its part in the decision to buy, there will also be underlying emotional reasons behind each and every purchasing decision. Often these emotional factors are more important than the rational factors – they can certainly be more powerful. (Is that 20 year old buying an iPhone because he needs all its functions, or because it makes him look cool in front of his friends?) So find out what these emotional reasons are for your product, and write your copy to address these emotional needs.

Tell a Story

People love a good story – preferably one which shares aspects of their own personal situation. Try sharing a good story about yourself that shows you are just like your customers in your sales copy to develop rapport with your target audience. Customers are much more likely to buy from a friend or peer than a stranger, and a good story is a great way to help them get to know you.

Strong Heading

Craft a strong heading that will get people to continue reading your copy. The majority of people won’t read past the heading and first paragraph of most web pages.

A strong heading demands their attention, and makes your readers want to know what you have to say.

First Paragraph

The first paragraph is also a crucial factor in whether a person continues to read your copy.

Put yourself in the shoes of your customer, and ask yourself whether the opening paragraph is informative and interesting enough to make them want to continue reading on. If the reader has learned something useful, or been entertained by your opening paragraph, the chances are good that he’ll keep going.

Providing Solutions

Your copy should outline the benefits of your product, and be able to provide a convincing solution to their problems. It’s OK to mention the features of a product, but people are really more interested in finding out how your product can help them. Show them how your product or service will make their lives better, and you are well on the way to making the sale.

Social Proof

Strong social proof demonstrated through the use of testimonials from happy customers is a powerful way to sell more products.

Social proof provides a higher level of assurance that your product can be trusted to deliver on its promises. If other people have bought your product and been satisfied with their purchases, then new prospects will be more inclined to believe that your product is right for them.

Money Back Guarantee

Take the risk out of purchasing your product by offering a money back guarantee for your product. This helps reduce the customer’s fear of getting ripped off, and increases the chances of making a sale. And if your product or service is good value for money, you will get very few people demanding a refund.


Which of the scenarios below do you think will sell more products?

(1) An excellent product with poor sales copy; or

(2) A good product with excellent sales copy?

The second scenario will come up trumps every time and increase sales for your business. Write copy professionally for your products and services using the above tips, and your business will soon have many more happy customers on its hands.