If you already have a website for your business, at the minimum it should have an About page informing customers about your business, a page to promote your products and services, and a contact page. But you can do much more than that to build your online business opportunities.

Opt in Form

If you are looking for ways to improve your website, I would suggest going the extra mile and including an opt in form on your website. I feel that this is a sadly missed opportunity for the average local business that has an online presence. Having an opt in form on your website is a perfect way to capture information about your prospects.

Email Newsletter

Many “bricks and mortar” businesses do a regular mail out to their customers. You can do the same thing on your business website via email marketing software that allows you to build a customer list and send them email newsletters. This software uses an opt in form that allows visitors to sign up as subscribers by providing their name and email address.

Capture Leads

Adding an opt in form can do wonders for your business website because it provides you with the ability to track and communicate with your subscribers. It is such a wasted opportunity to have visitors land on your website without at least trying to capture their valuable contact details. Without an opt in form, visitors will come and go on your website, and you will be no wiser about who they are, or what they might have been searching for (website statistics can provide you with some valuable information, but that’s a topic for another day!).

In the business world, we exchange business cards to expand our networks. We distribute business cards and promotional materials, such as pamphlets and newsletters to keep in touch with our customers. So why we wouldn’t do the same when visitors land on our website?

Call to Action

Adding an opt in form to your website is only the beginning of a sound online marketing strategy. Think about a call to action that you would like your visitor to take. It may be an action such as subscribing to your email newsletter in order to receive news about the latest offerings from your business. Or if you run a service business, your call to action may be enticing your visitor to sign up to receive a free report containing valuable information about your area of expertise.


Once you have your list of subscribers, make sure that you keep in contact with them on a regular basis. Keep them posted on new products that you are offering and the latest news about your business. Try to get to know your prospective customers – seek feedback from your subscribers about products they have bought, and send them a survey to obtain a better understanding of their needs and wants. As you continue to build your subscriber list, and learn more about your subscribers, you will soon reap the benefits of increased sales for your business.