Search engine rankings are a hot topic in blogs and message forums all over the net. Webmasters are sharing secrets on various methods to discover the keys to success.

Link popularity is one of the most important aspects of SEO. An inexpensive and efficient way to accomplish this is by submitting your links to a directory. Directories offer dual benefits by helping you generate more traffic and achieve higher search engine rankings.

After submitting your URL to a directory, they set up a link that leads directly to the page that URL represents. When the search engine robots crawl through the directories you have submitted to, they will detect the backlink and index it in their database. The more links coming back to your site, the better your chances of ranking higher.

The Key to Backlinks

Backlinks are important, but keywords even more so. When submitting your links to a directory, be sure to list them with relative keywords and phrases. This is known as anchortext, a critical search engine technique that will undoubtedly help to boost your search engine rankings.