I’m sure you’ve heard of the blog, but maybe you’re not familiar with the whole blogging phenomenon. The truth is that it is one of the most powerful marketing tools on the net today – simple yet effective. While some people use it to merely express themselves, the blog is something no online business should be without. Consider these benefits:

Interaction – everybody has an opinion, especially your visitors. The blog gives them a medium to express opinions on your site, product or service. This feedback is invaluable and can help you better target your demographic market.

Rankings – incorporating a blog into your website is one of the easiest ways to boost your search engine rankings. By utilizing simple SEO practices such as keyword density and links, you can drastically enhance your web presence and drive in more traffic.

Credibility – if you know your stuff, a blog can make you the source for information in your industry. This will lead to more readers, more networking opportunities and possibly more sales.

Setting up a blog is easy but making it successful is a challenge. As we all know, a little hard work never hurt anyone; especially when it pays off.